“If you don’t start a company, who will?”

In February, Associate Director, Growth Tech at BCG joined Co-founder & CEO of Noyo, , and Co-founder & VP of Marketing at Branch, , to host “What’s Next for Female Founders,” as a part of where they discussed how female founders are breaking through barriers to create category defining startups.

A few reflections from our session:
• Embrace failure; it’s a critical part of how you learn
• Create lasting networks of people doing similar work; these communities are an invaluable asset and provide inspiration
• For investors out there…


Written by: Torsten Kurth, Vikas Taneja, Mike Deimler, Johanna Puetz, Sebastian Jung, Courtney Dong, Ryah Whalen, Colleen McDonald, Sebastian Hillebrand, Mena Luesse

Despite the disruptions in demand and the decline in VC funding because of the COVID-19 pandemic, Europe’s start-ups will flourish in the more digital future.

The COVID-19 crisis has disrupted the decade-long boom in Europe’s start-up sector. …


SaaS Pricing and Sales Strategies to Win the Rebound

In case you missed our SaaStr Annual 2020 workshop, here’s the replay of “,” presented by BCG experts, , Managing Director and Partner, , Associate Director, Growth Tech, and , Managing Director and Partner.


Starting and Building a SaaS Company: From Inception to Growth

In this B Capital and Antler , , you’ll hear from , B Capital General Partner, , Antler Partner, , Synack Chief Business Officer, , Rally Founder & CEO, and , BCG Managing Director & Senior Partner, on what challenges entrepreneurs should expect when growing and scaling a new SaaS company.


Part III: Pricing and Packaging Strategies

In Part III of the Ideas Without Borders three-episode series hosted by and produced in partnership with , we examine the strategy behind pricing and packaging. What should a startup consider when developing its value propositions and sales messaging? How should you equip your sales team to reach the right stakeholders, position the product most effectively and close a deal?

BCG Partner and pricing expert returns for the third and final episode. Listen to Part III: Pricing and Packaging Strategies .


Part II: When Should You Change Your Pricing?

In Part II of the Ideas Without Borders three-episode series hosted by and produced in partnership with , we analyze when startups should consider re-pricing a product or offering. What do you do if you’re pricing too low? How do you incorporate both customer feedback and market signals? What do you need to do to prepare your sales team for a change? How do you ensure you retain customers through a change?

BCG Partner and pricing expert returns for the second episode. Listen to Part II: When Should You Change Your Pricing? .

Stay tuned — Part III: Pricing and Packaging Strategies is coming soon…


Part I: What Price is Right?

Ideas Without Borders is a podcast hosted by that is dedicated to exploring the world of fast-scaling, innovative startups that are re-imagining established industries. This three-episode series, produced in partnership with The Boston Consulting Group, we explore the common challenge facing many startups as they scale: product pricing.

Featuring BCG Partner and pricing expert and B Capital portfolio CEO of INTURN, this segment explores why pricing adjustments are so important when a startup is growing its client base and how to approach a re-pricing exercise.

Listen to Part I: What Price is Right? .

Stay tuned — Part II: When It’s Time to Rethink Price Point and Part III: Leveraging Price and Packing to Maximize Return on R&D are coming soon…


Part III: The Other Side of the Chasm

, Icertis CEO & Co-founder, and , BCG Managing Director & Senior Partner, wrap up their conversation on the challenges and business impacts surrounding COVID-19.

Tune in to Part III of “How Businesses Will Survive, Thrive, and Inspire During COVID-19.”


Part II: The Role of Digitization to React and Respond

, Icertis CEO & Co-founder, and , BCG Managing Director & Senior Partner, continue their conversation on the challenges and business impacts surrounding COVID-19.

In Part II, Bodas and Taneja discuss the role of digitization in response to the crisis.

Tune in to Part II of “How Businesses Will Survive, Thrive, and Inspire During COVID-19.”


Part I: How Industries Have Tackled the Challenge

In this three-part series, , Icertis CEO & Co-founder, and , BCG Managing Director & Senior Partner, discuss challenges and business impacts surrounding COVID-19.

In Part I, Bodas asks Taneja what he’s seeing with his clients around the world, and Taneja breaks it down into three phases: Flatten, Fight, and Future.

Tune in to Part I of “How Businesses Will Survive, Thrive, and Inspire During COVID-19.”

Growth Tech @ BCG

BCG’s Growth Tech practice focusing on high growth industries and emerging technologies

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