Written by: Vikas Taneja, Johan Öberg, Eduardo Saverin, Howard Morgan, Rashmi Gopinath, Courtney Dong, Matt Langione, and Christina Ho

The pandemic’s destructive impact on global…

Written by: Torsten Kurth, Vikas Taneja, Mike Deimler, Johanna Puetz, Sebastian Jung, Courtney Dong, Ryah Whalen, Colleen McDonald, Sebastian Hillebrand, Mena Luesse

Despite the disruptions in demand and the decline in VC funding because of the COVID-19 pandemic, Europe’s start-ups will flourish in the more digital future.

The COVID-19 crisis…

Starting and Building a SaaS Company: From Inception to Growth

In this B Capital and Antler co-hosted webinar, Starting and Building a SaaS Company, you’ll hear from Karen Page, B Capital General Partner, Bryan Ciambella, Antler Partner, Aisling MacRunnels, Synack Chief Business Officer, Malcolm-Wiley Floyd, Rally Founder & CEO, and Vikas Taneja, BCG Managing Director & Senior Partner, on what challenges entrepreneurs should expect when growing and scaling a new SaaS company.

Part III: Pricing and Packaging Strategies

In Part III of the Ideas Without Borders three-episode series hosted by B Capital Group and produced in partnership with The Boston Consulting Group, we examine the strategy behind pricing and packaging. What should a startup consider when developing its value propositions and sales messaging? How should you equip your sales team to reach the right stakeholders, position the product most effectively and close a deal?

BCG Partner and pricing expert John Pineda returns for the third and final episode. Listen to Part III: Pricing and Packaging Strategies here.

Part II: When Should You Change Your Pricing?

In Part II of the Ideas Without Borders three-episode series hosted by B Capital Group and produced in partnership with The Boston Consulting Group, we analyze when startups should consider re-pricing a product or offering. What do you do if you’re pricing too low? How do you incorporate both customer feedback and market signals? What do you need to do to prepare your sales team for a change? How do you ensure you retain customers through a change?

BCG Partner and pricing expert John Pineda returns for the second episode. Listen to Part II: When Should You Change Your Pricing? here.

Stay tuned — Part III: Pricing and Packaging Strategies is coming soon…

Part I: What Price is Right?

Ideas Without Borders is a podcast hosted by B Capital Group that is dedicated to exploring the world of fast-scaling, innovative startups that are re-imagining established industries. This three-episode series, produced in partnership with The Boston Consulting Group, we explore the common challenge facing many startups as they scale: product pricing.

Featuring BCG Partner and pricing expert John Pineda and B Capital portfolio CEO Ronen Lazar of INTURN, this segment explores why pricing adjustments are so important when a startup is growing its client base and how to approach a re-pricing exercise.

Listen to Part I: What Price is Right? here.

Stay tuned — Part II: When It’s Time to Rethink Price Point and Part III: Leveraging Price and Packing to Maximize Return on R&D are coming soon…

Part II: The Role of Digitization to React and Respond

Samir Bodas, Icertis CEO & Co-founder, and Vikas Taneja, BCG Managing Director & Senior Partner, continue their conversation on the challenges and business impacts surrounding COVID-19.

In Part II, Bodas and Taneja discuss the role of digitization in response to the crisis.

Tune in here to Part II of “How Businesses Will Survive, Thrive, and Inspire During COVID-19.”

Growth Tech @ BCG

BCG’s Growth Tech practice focusing on high growth industries and emerging technologies

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